Virgin Mobile – Brand Campaign
This year we were tasked with creating Virgin Mobile’s new brand campaign.
We started with the insight that most Australians have some terrible mobile phone habits. Then we positioned Virgin Mobile as the first telco on a mission to use these behaviours for good.
This also allowed us to talk about other ways they were making the mobile experience better as whole. Convenient, aye?
The Meal for a meal initiative has done so well Jamie Oliver contacted Virgin directly wanting to be a part of it.