The Most Powerful Arm Ever
The Most Powerful Arm 45" TVC
The Most Powerful Case Study
Why we love this campaign:
This was one of those projects that really changed us as people. To learn about such a volatile disorder that leaves families heartbroken all over Australia, and be able to create something that actually gives them hope – that’s not something you get to do every day.
For our efforts, in collaboration with Finch, The Most Powerful Arm Ever Invented was awarded Australia’s first D&AD Black Pencil for Innovation, and was recognised in award shows around the world.
For Save Our Sons
Type Digital – Interactive – PR