eBay for Xmas campaign
Jennifer Bolt – Usain Bolt's Mum.
The Bonells – Australia's Largest Family.
To encourage Australians to shop on eBay this Xmas, we showed them how easy it is by helping two mums who find it difficult to buy presents.
With the simple thought of using interests and likes to search for presents on eBay rather than the gift itself, we created a campaign all around – Know what they like, find what they love.
These two long-form online pieces were accompanied with The eBay Gift Engine APP and outdoor ads.
For eBay Australia
Type Integrated Campaign