Nicole Hetherington and Simon Fowler

Creative Director Team, Australia and NZ

First ever winners of a D&AD Black Pencil for Innovation. International Award Winners. Young Lion Winners. Making ads our mums like.


In the first week of our first year studying advertising we struck gold by finding each other AWW. We knew we were on to a good thing and months later we won the NZ Young Lion competition for digital.

That was twelve years ago, and since then our career has been an incredibly, excitingly and sometimes overwhelmingly wild ride to say the least.

As Creative Directors we manage four creative teams across both Aus (where we live currently) and New Zealand.

We thrive on digitally integrated work that has the customer at the heart of it. We are currently the leads on ASB, Petbarn, Fairfax and Pfizer.

With a passion for data-driven creative that makes the news.

As an Art Director, Nicole’s eye for fashion has enabled her to shoot world-class talent with world-class talent in the likes of New York, Madrid, Sydney and of course the world’s fashion mecca, Auckland. A few years back she was one of the youngest ever females to judge D&AD.

As a Copywriter Simon’s passion for writing has helped him dabble in stand-up comedy and screenplay writing – one of which got finalist in Roman Coppola’s Intel Ultrabook competition and a 3 x Tropfest finalist.


Awards

2010
Young Lion NZ winners, Cannes Lions
2013
Charity Campaign of the Year, Ad News
2013
Silver Spike, Spikes Awards
2013
Bronze Lion, Cannes
2013
Silver Lion, Cannes
2014
Campaign of the Year, PR Week
2014
Pro Bono Campaign of the Year, Mumbrella
2014
Yellow Pencil Winner, D&AD
2014
Black Pencil Winner, D&AD
2015
Silver, CLIOs
2015
30 under 30 winners, B&T
2016
Silver Digital, AWARD
2017
Bronze Film Craft, AWARD

Experience

Creative Directors at WiTH Collective
30/10/2015 – Present Sydney and Auckland
Senior Creatives at BMF
2015 – 2015 Sydney, Australia
Midweight Creatives at Havas
2013 – 2015 Sydney, Australia
Midweight Creatives at Ogilvy
2010 – 2013 Sydney, Australia
Junior Creatives at Y&R
2007 – 2010 Auckland, New Zealand

Clients

  • ASB Bank
  • Petbarn
  • Pfizer
  • Fairfax Media
  • Qantas
  • Optus
  • Mentos
  • Ella Bache
  • Aldi
  • Weight Watchers
  • P&O Cruises
  • Virgin Mobile
  • Sony
  • Australian Defence Force
  • eBay
  • Telstra
  • Coca Cola
  • Burger King NZ
  • Microsoft
  • Arnotts