Nicole Hetherington and Simon Fowler

Creative Director Team, Australia and NZ

The elevator pitch: First ever winners of a D&AD Black Pencil for Innovation. International Award Winners. Young Lion Winners. Making ads our mums like.

In the first week of our first year studying advertising we struck gold by finding each other AWW. We knew we were on to a good thing and months later we won the NZ Young Lion competition for digital.

That was twelve years ago, and since then our career has been an incredibly, excitingly and sometimes overwhelmingly wild ride to say the least.

As Creative Directors we manage four creative teams across both Aus (where we live currently) and New Zealand.

We thrive on digitally integrated work that has the customer at the heart of it. We are currently the leads on ASB, Petbarn, Fairfax and Pfizer.

With a passion for data-driven creative that makes the news.

As an Art Director, Nicole’s eye for fashion has enabled her to shoot world-class talent with world-class talent in the likes of New York, Madrid, Sydney and of course the world’s fashion mecca, Auckland. A few years back she was one of the youngest ever females to judge D&AD.

As a Copywriter Simon’s passion for writing has helped him dabble in stand-up comedy and screenplay writing – one of which got finalist in Roman Coppola’s Intel Ultrabook competition and a 3 x Tropfest finalist.


Young Lion NZ winners, Cannes Lions
Charity Campaign of the Year, Ad News
Silver Spike, Spikes Awards
Bronze Lion, Cannes
Silver Lion, Cannes
Campaign of the Year, PR Week
Pro Bono Campaign of the Year, Mumbrella
Yellow Pencil Winner, D&AD
Black Pencil Winner, D&AD
Silver, CLIOs
30 under 30 winners, B&T
Silver Digital, AWARD
Bronze Film Craft, AWARD


Creative Directors at WiTH Collective
30/10/2015 – Present Sydney and Auckland
Senior Creatives at BMF
2015 – 2015 Sydney, Australia
Midweight Creatives at Havas
2013 – 2015 Sydney, Australia
Midweight Creatives at Ogilvy
2010 – 2013 Sydney, Australia
Junior Creatives at Y&R
2007 – 2010 Auckland, New Zealand


  • ASB Bank
  • Petbarn
  • Pfizer
  • Fairfax Media
  • Qantas
  • Optus
  • Mentos
  • Ella Bache
  • Aldi
  • Weight Watchers
  • P&O Cruises
  • Virgin Mobile
  • Sony
  • Australian Defence Force
  • eBay
  • Telstra
  • Coca Cola
  • Burger King NZ
  • Microsoft
  • Arnotts