Nicole Hetherington and Simon Fowler
Creative Director Team, Australia and NZ
The elevator pitch: First ever winners of a D&AD Black Pencil for Innovation. International Award Winners. Young Lion Winners. Making ads our mums like.
In the first week of our first year studying advertising we struck gold by finding each other AWW. We knew we were on to a good thing and months later we won the NZ Young Lion competition for digital.
That was twelve years ago, and since then our career has been an incredibly, excitingly and sometimes overwhelmingly wild ride to say the least.
As Creative Directors we manage four creative teams across both Aus (where we live currently) and New Zealand.
We thrive on digitally integrated work that has the customer at the heart of it. We are currently the leads on ASB, Petbarn, Fairfax and Pfizer.
With a passion for data-driven creative that makes the news.
As an Art Director, Nicole’s eye for fashion has enabled her to shoot world-class talent with world-class talent in the likes of New York, Madrid, Sydney and of course the world’s fashion mecca, Auckland. A few years back she was one of the youngest ever females to judge D&AD.
As a Copywriter Simon’s passion for writing has helped him dabble in stand-up comedy and screenplay writing – one of which got finalist in Roman Coppola’s Intel Ultrabook competition and a 3 x Tropfest finalist.
- Young Lion NZ winners, Cannes Lions
- Charity Campaign of the Year, Ad News
- Silver Spike, Spikes Awards
- Bronze Lion, Cannes
- Silver Lion, Cannes
- Campaign of the Year, PR Week
- Pro Bono Campaign of the Year, Mumbrella
- Yellow Pencil Winner, D&AD
- Black Pencil Winner, D&AD
- Silver, CLIOs
- 30 under 30 winners, B&T
- Silver Digital, AWARD
- Bronze Film Craft, AWARD
- Creative Directors at WiTH Collective
- 30/10/2015 – Present Sydney and Auckland
- Senior Creatives at BMF
- 2015 – 2015 Sydney, Australia
- Midweight Creatives at Havas
- 2013 – 2015 Sydney, Australia
- Midweight Creatives at Ogilvy
- 2010 – 2013 Sydney, Australia
- Junior Creatives at Y&R
- 2007 – 2010 Auckland, New Zealand
- ASB Bank
- Fairfax Media
- Ella Bache
- Weight Watchers
- P&O Cruises
- Virgin Mobile
- Australian Defence Force
- Coca Cola
- Burger King NZ