Property of Nicole and Simon


Nicole Hetherington and Simon Fowler

Creative Team, Sydney NSW, Australia

First ever winners of a D&AD Black Pencil for Innovation. Interntational Award Winners. Young Lion Winners. Making ads our mums like.


2014 D&AD Black Pencil Winner
2014 D&AD Yellow Pencil Winner
2014 Silver Clio Award
2014 Mumbrella Pro Bono Campaign of the Year
2014 One Show Bronze Pencil
2014 Young Guns Bronze
2014 Facebook Studio Awards Silver
2014 PR Week Campaign of the Year
2013 Cannes Lion Silver
2013 Cannes Lion Bronze
2013 Spikes Award Silver
2013 Ad News Charity Campaign of the Year
2013 PRIA Campaign of the Year
2010 Young Lion Winner – Digital NZ

In the first week of our first year studying advertising we struck gold by finding each other AWW. We knew we were on to a good thing a week later when we landed a finalist in the student section of New Zealand’s Fair Go Ad Awards.
That was eight years ago, and since then our career has been an incredibly, excitingly and sometimes overwhelmingly wild ride to say the least.

We started our first placement at Y&R Auckland where we worked on Burger King, the Bank of New Zealand, the National Netball Association, the Electoral Commission, Microsoft, Arnott’s and Vodka Cruiser. This was an incredible first placement in the industry because it gave us the variety and freedom we needed to grow and learn. It was also where we landed our first major achievement – winners of the Cannes Young Lions competition.

On the flight back from Cannes we jumped ship in Sydney and took up residence at Ogilvy working under Chris Ford. This is where we spent two and a half years working across their entire client list which included Diet Coke, Coke, Telstra, Nestle, KFC and ARU (Australian Rugby Union). Being a much larger agency, Ogilvy exposed us to a whole new advertising industry. Our major achievement there was ‘WHAKA YEAH’ – a viral video we created for the 2011 rugby world cup which some kiwi’s even adopted as their new National Anthem. We also won the Google Short Film competition which got us a junket around the USA visiting both Google and YouTube’s headquarters.

Our next move turned out to be the one that really stepped us up a notch as creative partners. We were hired by Steve Coll to work for Havas Worldwide (then named EURO RSCG). There we let loose on Reckitt Benckiser (Mortein, Scholl, Durex, Harpic), Sony, Virgin Mobile, eBay and later, The Australian Defence Force.
After the first six months of pitch work we were lucky enough to make Australia’s first Sony Bravia TVC and eBay Australia’s first integrated campaign in 7 years.
Following that we were given the opportunity to collaborate with Finch on The Most Powerful Arm Ever Invented for Save Our Sons – a campaign that really hit home and made us grateful we are in a position to do what we do.
Before we moved to BMF, (where we are currently working as senior creatives), our last piece of work was a highly successful integrated campaign for Virgin Mobile called ‘Making Mobile Better’, which focused on changing bad mobile habits, and recently picked up two awards at Australia’s Award Award.

As an Art Director, Nicole’s eye for fashion has enabled her to shoot world-class talent with world-class talent in the likes of New York, Madrid, Sydney and of course the world’s fashion mecca, Auckland. This year she has been named one of the youngest ever females to judge D&AD.

As a Copywriter Simon’s passion for writing has helped him dabble in stand-up comedy and screenplay writing – one of which got finalist in Roman Coppola’s Intel Ultrabook competition.

As a team we have learnt to take on any brief with utmost confidence and professionalism and most importantly, we’ve had a blast doing it.